While you’re reading the words on the screen, you’re also staring directly into the lens of the camera. Teleprompters display text in large, easy-to-read print directly in front of the camera. But if you try ad-libbing, you risk forgetting your message halfway through.įor that reason, it’s no surprise that people are discovering the tool used by professionals for decades. If you read from a piece of paper you’re holding, you won’t seem natural. But if you’ve ever tried to create a video, you know the dilemma many social media users face. This includes dedicated video-sharing sites like YouTube, as well as platforms like Facebook, Snapchat and Instagram. An increasing segment of the consumer market now shares updates via video. Social media is no longer just about text and images.
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